Brand Identity Design.

The Comparison Company develops white-label software that enables clients to compare anything you can imagine. They sought a logo and brand identity that reflects this unique offering.

The logo design centers around a large circle, symbolizing the ‘individual’, with surrounding smaller circles representing the various options available to them. The prominent, central circle highlights the importance of the individual, emphasizing that the options are tailored specifically to their needs. The surrounding circles represent the diverse results generated by the software, which are driven by the individual’s preferences and information, illustrating how the available options revolve around the user’s unique requirements.