Brand Identity and Guidelines.

Sollogia is a solar energy engineering firm that embodies the fusion of solar expertise and sustainable innovation. The name “Sollogia” derives from a combination of “sol” (Latin for sun) and “logia” (meaning knowledge), emphasizing the company’s deep understanding of solar technology and its role in shaping a sustainable future.

The wordmark is designed with simplicity and clarity in mind. The focal point of the design is the ‘Sol’ portion of the logo, which is highlighted with a warm yellow accent. This yellow highlight not only symbolizes the sun’s energy but also underscores its critical importance to both the company and the planet. The choice of yellow reflects the universally recognized color of the sun, ensuring strong contrast across black and white applications for maximum legibility.

Sollogia’s brand identity is built on the foundation of solar knowledge and the vital energy the sun provides, representing a bright, sustainable future for both the company and the world it serves.