Brand Identity and Guidelines.

Broadband Buddy is designed to be a friendly, approachable, and vibrant brand, aimed at simplifying the complex world of broadband and internet connectivity for users – helping them t0 choose the best provider for their individual requirements. At the heart of this brand is its logo, featuring a character-driven logomark that symbolizes both the human connection and the technology that powers it.

The logo consists of a smiling icon created with two simple circles and a connecting stroke to form the smile. The stroke symbolizes the physical broadband cable, acting as the conduit for data, while the colourful elements flowing through the cable represent the dynamic, fast-paced transfer of information. These bright, energetic colors evoke a sense of positivity, speed, and seamless connectivity.

This colorful flow not only adds visual interest but also presents an opportunity for future animations, allowing the logo to come to life in digital spaces and reinforce the theme of connectivity in an engaging and playful way.

The two circles, located at either end of the smile, represent the key options provided by the Broadband Buddy software to the end-user, reinforcing the idea that the software is a bridge between users and their broadband needs. Together, this logo embodies both the simplicity and sophistication of Broadband Buddy, making it instantly recognizable, approachable, and full of character.