Brand Identity Design for Lulutho Wellness Consulting


Logo, Corporate Identity and Website Design

by Shari Brews

Lulutho is a Johannesburg based wellness consultancy who offer tailored wellness strategies to corporate clients and educational institutions. They know the importance of holistic wellbeing in any workspace and wanted their corporate identity to reflect their understanding of the value of human capital.

Stationary Design
Logo mark structure

Lulutho wanted a sleek, simple and clean logo and corporate identity which could reflect the value of the individual within the context of an organization. Because Lulutho transform organizations through their wellness solutions I chose to draw inspiration from the process of alchemy (The art of turning base metals into gold, ie. creating value from nothing). I created a word mark that replaces the ‘O’ in Lulutho with the alchemical symbol for gold, or sun. Connotations associated with both ‘gold’ and ‘sun’ are extremely pertinent to Luluthos brand vision and ultimate message:

‘Lulutho’ is a Xhosa word meaning ‘Valuable’ and gold is classically considered to be an extremely valuable commodity; in this way, gold communicates great value.

The sun facilitates life on our planet and without it our existence would not be possible. In much the same way, an organization cannot exist or function without its employees; this communicates the idea that an organizations workforce is its driving life force.

Logo inspiration - alchemy
Logo construct and animation
Logo design layout for Lulutho
Website design concept

If you like what you’ve seen, why not share?

Other Projects

Gijima Business Card Design - Brand Identity Design
Carbology packaging and brand identity design
Cider brand concept design
Brand Identity and logo design fro MJB Health
Logo mark design for Flint Finance by Shari Brews, graphic designer.
Magazine Advert Spread design for AZ Cream
Vehicle wrap design for The Barber Bus by Shari Brews, freelance graphic designer.
Blue Sky Direct Logo Design
Stationary Business Card design for Johannesburg Press Club
Like logo and brand identity design
Graphic Design Portfolio, Shari Brews. Team Chronos Logo Mark
Logo and Identity design for Temenos
Packaging design for subscription lifestyle and beauty box
Brand Identity Design for Lulutho Wellness Consulting